The American lingerie brand victoria secret could be called the myth and fashion of Synonym, it is not only an lingerie brand, but also it is one of the most famous Decoration that can make women crazy in the world. Victoria secret is popular in the world, it become the vane of global sexy lingerie, its parent company share price has been hitting record highs. Over the years, the victorias secret lingerie industry revolution in the United States, and it is steadily marching on the road to success, Because Victorias Secret positioning in the sexy and fashion charm.
As a lingerie brand, victorias secret is consideration to the requirement of lingerie that which many women consumers. At the beginning of the Victoria’s secret brand building, social environment is relatively conservative, almost all the underwear is white cotton functional product, show female beauty and sexy underwear is very little. For a long time, female consumers from underwear products is more of a function on the basic content, emotional and spiritual meet is obtained by beautiful victoria secret lingerie appeal did not pay more attention to it.
It is to see the the demand of consumers, Victoria’s secret is not positioned to become comfortable underwear brand, but to set the core of brand positioning in the “sexy”, “fashion”, “charm”, which laid the foundation for its future success. Lingerie as necessities of life, a woman will consider more when buy its, women’s natural for the pursuit of beauty so they are very thirst for sexy lingerie of victorias secret canada show ego can be, at a time when the conservative market was not able to meet the demands of female consumers this brand.